In the rapidly evolving world of retail, offering omnichannel experiences has become a crucial factor for retailers striving to maintain a competitive edge. Omnichannel retailing involves seamlessly integrating various channels, such as physical stores, e-commerce websites, mobile apps, and social media, to create a cohesive and personalized shopping journey for customers. According to McKinsey & Company, getting omnichannel personalization right could help companies increase revenue by 5-15% across the entire customer base. To achieve this, robust multi-device testing of retail apps has become essential for retailers to deliver consistent, reliable, and engaging experiences to their customers. Learn more here.