One Christmas, we wrapped a Kmart store in about 1 km of gift paper, and brought some mums in to unwrap it. This campaign was an important part of Kmart's transition from hard retail advertising to more brand-building comms.
TVC
The making-of (made for $59)
YouTube buyout
Agency: BWM Melbourne
Client: Kmart
CW: Eric Blakeway
AD: Chris Shoolman
Director: Adrian Bosich
