The Publik Complete Brand & Retail Identity
When a major established restaurant chain wants to appeal to a new, younger, sexier market, how do they reinvent the bar experience? They go Publik.

Discovery & Strategy
Naming
Logomark
Complete Brand Identity
Signage
Uniforms
Menus
Environmental Graphics

BrandStrategy, Naming, Brand Identity, Interior + Exterior Signage, Uniforms, Menus,Packaging, Print Collateral.