Flafla
Branding Project
After creating a Flafla user experience (UX) case study, I thought presenting common florist business items, promotional materials, advertisements and social media posts would provide better insights of the company and brand. With that in mind, I immediately prepared for the branding design of the florist as soon as I concluded my previous project. I designed close to a hundred mockups but many of them were either unsatisfactory or inappropriate. After careful consideration I reduced them down to thirty. I particularly liked designing the poster advertisements, although finding the right mockups and designing them that aligns with the brand guideline were challenging. Nevertheless, the design reference from my mood board and online research of other designs greatly helped to come up with the current outcomes. I genuinely hope it demonstrates the Flafla brand well and look forward to seeing you enjoying this portfolio.
Year: 2023
Location: Sydney, Australia
Creative Director: Francis Yoon
Art Director : Francis Yoon
Designer: Francis Yoon
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Brand. Flafla
Project. Product Branding
