Human Clean is an posh shoe cleaning service with a guarantee of clean results. They contacted me to assist in fulfilling their rebranding needs, aiming to create a comprehensive identity system that would effectively showcase their expertise.
Human Clean's focus is to stand out from other shoe cleaning services, which is why the identity needs to be adaptable to potential future changes. Therefore, my goal is to create a strong visual that is both artistic and innovative, while remaining distinctive. This will establish a differentiation trend between Human Clean and other shoe cleaning services.
I also created a new tagline for them, which is "Memanusiakan Sepatu Manusia" or in english "Humanizing Human Shoes" line with their company name, "Human."
