My team and I spent 8 weeks to get all the assets ready, designed all the print ads and adaptations, built and animated the site, as well as produced over 30 different artworks. The campaign is finally launched via 2million dollars worth of medias.
[ BLOOD & SWEAT ]
It has been a really great experience working on this campaign, especially for the digital part (lots of trial and error). The site was animated with "CSS Image Sprites". We did comeacross a BIG BUMP in between, because C4D doesn't allow us to export all the objects WITH the shadows. In order to create smooth animations with all the details and shadows, we had to photoshop over 1200 trucks, 400 ferries, 1600 trams, lots of cows, lots of blinking lights, over 1000 bits and pieces of assets. Painful but I hope everyone enjoyed the outcome. THANK YOU!!! (more will be added gradually)