G2 Global is a real estate development company based in the Philippines that specialises in hotels, resorts and condominiums. Having been around for decades, they recently underwent a change in leadership and the addition of an environmental advocacy as part of their core values. Given these changes, we suggested an update in their visual identity to communicate the new direction that the company is taking.
Agency: OnMedia Creative Solutions
The old logo.
We wanted the new logo to instantly communicate the core of what the company does - property development - hence the cube / building block shape of the logo.
The perspective in the shape suggests the shift in direction that the company is taking with their new environmental sustainability advocacy. It gives their brand a whole new dimension.
We didn't want it to feel too stiff or rigid, as is the tendency with a lot of property development companies. The environmental aspect should suggest a more organic, flowing feel, so we incorporated a soft corner in the G. Colour-wise, we chose to use warm tones of grey and green.
