RESEARCH
First step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc. This is done by checking the SWOT ANALYSIS , USP of the brand . As Shell is an international brand so it major competition by big companies and threats by their opponents , even strategies were developed accordingly for the campaign.
CONCEPT
I had to have clear picture of the International standing of the brand and keep it in mind how decent and official appearance should the campaign have as it will compete with world market . The concept behind this campaign is to see the transformation the brand products provide and how it can transmit or change the perspective of the persons towards the brand , the emphasis on the values the product provide for the customers is shown .
This model was created in 3d Blender , just to show the variations of mediums i can use to put frond the Idea behind what i am trying to portray .
Created these art pieces by doing some MANUAL WORK to show the efforts and flexibility in the mediums i can use ,and breaking the barrier that any medium can be used to showcase the IDEA behind it .
