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Qianjiu YUZUN | A New Model of Sauce Flavor Aesthetics

黔酒玉樽|酱香美学新典范
原创:深圳探迹创意团队
客户:黔酒股份有限公司
Qianjiu Yuzun | A New Model of Sauce Flavor Aesthetics
Original: Shenzhen Exploration Creative Team
Customer: Qianjiu Co., Ltd


项目背景:
破圈传统酱酒的设计方式—新式“轻奢风”重塑酱酒美学的新典范。整体设计细节处理精致耐人寻味,强化了品牌名称增强识别度。品岁月悠长,享陈香典范!

Project Background:
Breaking through the traditional design method of sauce wine - the new "light luxury style" reshapes a new model of sauce wine aesthetics. The overall design details are exquisite and thought-provoking, strengthening the brand name and enhancing recognition. Taste for a long time, enjoy the classic fragrance of Chen!


设计理念:
灵感源于“君子敬礼天地与山川,表天人合一”。将山河与美酒,君子如玉的品德表达人类源于自然,美酒更是取自天然,更应礼敬自然的美好愿景悠然自得的意境,同时展现君子终察世间之美,深明人性之道的睿智。

Design concept:
The inspiration comes from "a gentleman salutes heaven and earth, mountains and rivers, and represents Unity of Heaven and humanity". Combining mountains and rivers with fine wine, the character of a gentleman like jade expresses that humanity originates from nature, and fine wine is derived from nature. It is more important to respect the beautiful vision of nature, and to have a leisurely and carefree atmosphere. At the same time, it showcases the wisdom of a gentleman who always observes the beauty of the world and deeply understands the path of human nature.


产品呈现:
贵州地域特有的苗族银饰融入到视觉元素中使产品焕发光彩脱颖而出!

Product presentation:
The unique Miao silver jewelry in Guizhou region is integrated into visual elements to make the product shine and stand out!

Qianjiu YUZUN | A New Model of Sauce Flavor Aesthetics
Published:

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Qianjiu YUZUN | A New Model of Sauce Flavor Aesthetics

Published: