Recherché — Luxury Tea
Recherché is a new and innovative brand of tea entering the high end sector of the market. The name ‘Recherché’ derives from an adopted English word meaning ‘sought out with care; of rare quality, elegance, or attractiveness; lavishly elegant and refined’. These are the core values the company holds.
To connect the consumer to the homely and authentic nature of the product a repeating pattern of hand sketched illustrations wraps the main body of the forme. It has then been crafted from a single sheet of A4 paper, allowing for minimal waste, maximum efficiency, and simple manufacturing resulting in a brand that reflects the quality of their products through the design of their packaging.