when it comes to writing highly profitable fundraising copy, wayne always strives to keep donors in a constant state of emotional tingle. why? because, he knows – just as you do – that is the one and only “true secret to success."
he knows people like to feel things. they like to feel good. they like to feel warm. they like to feel proud. they like to feel they’ve done something useful and important. they also like to have their anger soothed, and their fears relieved. and, those are the emotional states they'll pay attention to.
that’s why, as a best-in-class non-profit copywriter, wayne the writer always aims directly for the heart. and, it’s exactly why your organization can expect to reap big rewards when wayne writes your appeal letters, newsletters, emails and more.
