Rebranding Sint-Amandusschool
May 2020
At the end of the second year of Graphic and Digital Media, we were given the opportunity to rebrand a particular brand or organisation. My choice went to my former primary school. The Sint-Amandus School in Borchtlombeek got its new logo in 2000, but has to date not yet renewed. Therefore, 20 years later, I thought it would be a challenge to give the appearance of the school in a new look.
The new logo stands for progress and diversity. You can see this in the arrow shape of the letters 'A' and 'S', the colours and the difference in height.The rectangles in the logo I used as a graphic element throughout the house style. I created designs for an envelope, letterhead, a bus sticker, a pen bag, gym clothes and signage.
