Kaffemaskinen (The Coffee Machine)
Kaffemaskinen (The Coffee Machine)
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Client: The work is a pitch for the company Kaffemaskinen AB
Project group: Graphic design, Jesper Tullback.
Mission: A new visual identity for the company.
Solution: The purpose of the project was to update the graphic profile and reactivate the brand, to show that the company has developed and is progressive. By expanding the number of brand-building components the profile gets more effective. The core value is: The coffee machine gives a safe buy and a safe coffee machine ownership - we care about the customer during the entire ownership. The logo is meant to show the diversity and knowledge that the company features. From a distance you can´t se the parts, only the big picture. But if you look closer you can see the graphic elements that compose it. It is both symbols that are easy to identify and those that require more knowledge. The idea is that regardless of the amount of knowledge, one should associate all parts to the Coffee Machine.
Kaffemaskinen (The Coffee Machine)
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Kaffemaskinen (The Coffee Machine)

Client: The work is a pitch for the company Kaffemaskinen AB Project group: Graphic design, Jesper Tullback. Mission: A new visual identity for t Read More
3
156
0
Published:

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