Smirnoff Premix Launch Campaign - Go Beyond Ordinary
To launch Smirnoff Premix we created “Go Beyond Ordinary”, a campaign that disrupts the norm, pushes the expected and steps up to stand out. As the key-visual for the campaign, we took the well-known, double-headed Smirnoff eagle and transformed it, giving it a geometric feel, interesting brand colours, more attitude and more life. We gave it a look that was bound to stop people in their tracks, a look that went beyond ordinary.
