This project aims to simplify the process for individuals planning to study, work, or immigrate to Canada. It focuses on creating a user-friendly platform while providing accurate information to combat fraudulent practices by immigration agents and consultants.
Creative Process
Brainstorming
For every project, research is our initial step. However, before seeking inspiration and resources online, this time me and Chirag began with brainstorming and discussing our day to day problems. Focusing on our own challenges and requirements, we recognized the necessity for a comprehensive solution regarding immigration consulting services in Canada. Thus, we decided to develop an app catering to international students and workers' needs, offering information and resources to facilitate their move from another country to Canada for education and work, ensuring self-reliance.
Research and Planning
Once we conceptualized our idea for the app, we delved into researching existing apps and gathered relevant resources. To gain deeper insights, we conversed with students and conducted surveys. Subsequently, we devised a project plan using Google Docs, which became the foundation for our endeavour.
Sketching and Ideation
Once we had our problem statement defined, we moved towards sketching and ideation. We crafted logo designs and utilized various ideation techniques to define the brand identity. The next step was to decide the brand's mood board, fonts, and the colours.
Logo Animation
With finalized elements like the logo, social media page, and mockups, we created a cohesive brand image
