MRNS is a growing clothing brand in Solo city, Central Java - Indonesia. Established in 2011 and chose a young as target market. The great thing about this brand is a name that makes people see as a central point of attention. 'Morons' derived from the English language which meaning ‘stupid people’ as a form provoke , stupid does not mean a negative but it has a meaning to always look in the mirror of his own abilities and continue to learn to get a good experience. "is well" as the tagline adds interest. 'Morons is well' like a phrase 'dirty, it is good', its means there is a learning process or experience in another sense.
The acronym is a way to help us remember a word / name and even become our habits in everyday life in chit chat, the visual identity of the brand is also applied.
(read : M – R – N – S)
on here does not want to lead people to call it as an acronym, although it is valid to be done but want to emphasize in eye visual perception.
The use of curved shapes in the typography, meaning elastic (free), presenting a it's young, a solid shapes means strong, visual support theme as giving the impression of old vintage, it's presenting a experience.