INSIGHT: For most South Africans, the emotional pain of losing a loved one from death is often compounded with the financial stress that comes with the burial. From the tent, transport and buying a cow, the costs of a burial can take away your peace if you don't have the right funeral cover.
IDEA: Our big idea is to turn the popular sympathy phrase “Rest in Peace” to “Peace in Rest” to drive home the fact that when you have a funeral cover from Assupol, you find peace in moments when a loved one rests for the last time because you don’t have to worry about high burial costs or debts after the funeral.
PRINT APPROACH: We want to create beautiful typographic copy driven print of the phrase Peace In Rest.
