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    The completion of SFO's Terminal 3 East (T3E), a 10 gate boarding area exclusively for United Airlines, was celebrated with a formal dinner, ente… Read More
    The completion of SFO's Terminal 3 East (T3E), a 10 gate boarding area exclusively for United Airlines, was celebrated with a formal dinner, entertainment, and party hosted in the terminal by SFO. Working with the concept of the terminal as a grand promenade, we designed custom micro-lounges for each of the major sponsors lining the sides of the main concourse. At the end of the terminal a 500-person sit-down dinner and show was designed beneath a new, custom art piece. Read Less
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The completion of SFO's Terminal 3 East (T3E), a 10 gate boarding area exclusively for United Airlines, was celebrated with a formal dinner, entertainment, and party hosted in the terminal by SFO. 
Inspiration
A promenade of intimate lounges leading to a grand final destination.
Floor Plan
The final floor plan included six Sponsor Lounges leading to a dining area at the end of the terminal
Case Study: Hensel Phelps Lounge
Detailed layout of lounge area
Final Lounge
The Helsel Phelps activation was an airport-inspired, custom paint-by-numbers mural that invited guests to "Paint The Future of SFO", assisted and guided by a local artist.
Additional Sponsor Lounges
 
The Boeing Lounge featured a flight simulator and bar made from the wing of a Boeing Winglet
The United Airlines Lounge was fashioned after their new Premiere Clubhouse Lounges
The Future of SFO Lounge featured a glowing tower highlighting future developments at the airport
Gala Dinner Floor Plan
The 500-person sit-down dinner was located at the end of the terminal with a backdrop of the runway as viewed through dramatic, floor-to-ceiling windows. The table arrangement was tricky due to built-in millwork data ports scattered throughout the area that could not be moved for the dinner. After close to 30 different variations, a final plan was developed that accommodated the data-ports, clear sightlines to the stage, egress and life safety regulations, and a maximum number of guests.