The brief for this project was to create a render of a fully loaded car hauler for the company 'Diesel Auto Express'. The intended use case was a company website - and the desired aesthetic for the renders described as "clean as the Tesla website".

I set out to create renders with a story of this truck hauling cars across the countryside and into the city, with the monotony of the arid background providing a muted backdrop that allowed the subject to shine.

In the end the client ended up with a lot more options to choose from.