Boonco Identity
Boonco Identity

Boonco is a small business set-up that provides cleaning services. Boonco is a blend of the words, Boon(client's surname) and Co(company). My solution was to simply represent the business with a straightforward cleaner icon, inspired from the chinese character "文" (Boon), which appears to look like an outstretched figure. The logo was applied onto the business card that interacts as a mini cleaning stand. The DL envelope was designed to simulate the action of opening a detergent bottle when the envelope flap is opened. The back of the letterhead was patterned with spots, and when folded in thirds to fit into the DL envelope, resembles the washing sponge.
Boonco 'Scratch & Win' Mailer

A “Scratch & win” direct mailer for Boonco. The motion of scratching off the foil on the mailer demonstrates the same action as removing stains. Yet it’s much more exciting when you apply the action with a hope to win something, and Boonco adopts this positivity about their cleaning services.
Boonco Identity
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Boonco Identity

An Identity Design for a Cleaning Company.
53
1,529
4
Published:

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