THE BRIEF:
 
ACME distillers have committed to build a new distillery on an island Scotland in order to distill a new single malt whisky. Everything about the distillery is new, designed to meet growing global demand of single malt scotch whisky.
 
The distillery will be build in on the shoreline of island and ACME expect the single malt to reflect this location in its taste profile: sea air, salt, perhaps with a touch of peat.
 
REQUIREMENTS:
 
As everything is new ACME needs to create all of the assets for the new single malt whisky. The list is as follows:
 
- Name
- Brand look and feel
- Bottle shape
- Outer pack
TERAN AND MITHER OF THE SEA
This myth is possibly one of the oldest surviving strands of Orcadian folklore. Mither o’ the Sea (mother of the sea) is the personification of the benign force of the summer sea. Teran, the spirit of winter is the very hostile and powerful enemy of Mither o’ the Sea. His Banshee-like cries could be heard in the winter gails and his angry roar as the waves crashed against the mountain coastline. 
 
In the spring Mither o’ the Sea and Teran would battle against one another for weeks causing the deadly seasonal storms known as the Vore Tullye (spring struggle). After an exhausting summer of work Teran would return to battle Mither o’ The Sea again, this time their battle is reffered as the Gore Vellye (autumn tumult) and drained Mither o’ the Sea would be forced to retreat.
THE TASTE:
The taste of each whisky reflects the character of one of these forces:
Mither o’ the sea is a dignified, spicy citrus, hot and a well balanced whisky. 
Teran in the other hand is unmistakeably powerful, bursting with flavour, with strong peaty, maritime aromas. It is best to serve it on the rocks
These are not seasonal whisky drinks. You can enjoy them all year around.
Stromness Whisky
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Stromness Whisky

At the end stage of my research out of three different concepts I chose one, which according to my estimation, was not only the biggest challenge Read More
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