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The Hungarian Guggenheim is based on a fiction: an ideal Guggenheim satellite, the Hungarian Guggenheim is appearing in Budapest. The question as… Read More
The Hungarian Guggenheim is based on a fiction: an ideal Guggenheim satellite, the Hungarian Guggenheim is appearing in Budapest. The question asked about the apparition is: how it takes shape in today’s Hungary? Read Less
Published:
 
 
 
 
 
THE HUNGARIAN GUGGENHEIM
 
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The Hungarian Guggenheim is based on a fiction: an ideal Guggenheim satellite, the Hungarian Guggenheim is appearing in Budapest. The question asked about the apparition is: how it takes shape in today’s Hungary? 
 
The project consisted of three-stage method. First of all, art theory students as the next generation of museum professionals, filled out a questionnaire and outlined the parameters of the ideal institution. A group of hungarian theorists were asked for the second stage of the project to synthesize the results of these questionnaires and develop a more specific picture of the ideal institution.

In the third step, the students of three different universities examined the effects of the fictitious institution from four basic angles: institutional system, architecture, communications, and economic impacts. The various aspects were analyzed by the students of the Hungarian University of Fine Arts, the Moholy-Nagy University of Art and Design and the Budapest University of Technology and Economics as project tasks. The results were shared with each other at regular intervals, and aware of the developments they continued to work. The exhibition will represent unique works of art, visual plans, architectural models and infographics, which visualize a fictitious institution and display the impacts on the immediate and wider environment.
 
 
Graphic design: Lakosi Krisztián, Lakosi Richárd
Architecture: Jug Mátyás, Steiber Zsolt, Szilágyi Zsombor, Tóth Gergely, Ványa Gabriella, Varga Péter
Intermedia Department: Szimán György, Tulisz Hajnalka, Seemann Adrienn
Painting Department: Pálinkás Bence György, Pap Emese Dorottya
Mechanical Engineering: Barna Gergely, González Marcell, Jakab Renáta, Kádár Máté, Mezőberényi Krisztina
Art History: Köller Dalma
Curator: Istvánkó Bea 
 
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FOLDING ARCHITECTURE
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Mátyás Dávid Jug design
 
 
 
FOLDING ALPHABET ( FF Mark customized )
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8 types of folding, 208 characters 
 
 
 
 
 
 
 
LOGO
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system, final sign, logotype
 
 
 
STATIONARY
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namecards, brochure, posters
 
 
WAYFINDING
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arrows, pictograms
 
 
 
 
 
 
 
 
 
 
 
 
THANKS FOR WATCHING!