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Some new illustrations for AD AGE. Thanks to Jesper Goransson for the assignment!
Published:
AD Fraud
Geo Targeting
User/Device ID
AD Buyer's Guide
Ad Age
AD: Jesper Goransson
A set of illustrations for an AD AGE guide to buying programmatic ads. These were for a glossary section defining the terms of the trade. (Namely: “AD FRAUD,” when advertising sellers use bots to rack up click rates, “GEO TARGETING,” “USER/DEVICE ID’s,” two ways advertisers use our information to target a specific demographic.) Thanks to Jesper Goransson for the assignment!