AD Buyer's Guide
AD: Jesper Goransson
A set of illustrations for an AD AGE guide to buying programmatic ads. These were for a glossary section defining the terms of the trade. (Namely: “AD FRAUD,” when advertising sellers use bots to rack up click rates, “GEO TARGETING,” “USER/DEVICE ID’s,” two ways advertisers use our information to target a specific demographic.) Thanks to Jesper Goransson for the assignment!