The Brand
The brand's innovative approach to jewellery design is evident in their focus on blending Indian cultural influences with a contemporary and minimalistic aesthetic. They have successfully re-imagined traditional jewellery elements like kundan and polki, which are often associated with heavy attire, and transformed them into versatile pieces that can be incorporated into everyday style.
The brand's innovative approach to jewellery design is evident in their focus on blending Indian cultural influences with a contemporary and minimalistic aesthetic. They have successfully re-imagined traditional jewellery elements like kundan and polki, which are often associated with heavy attire, and transformed them into versatile pieces that can be incorporated into everyday style.
The brand is more accessible and suitable for a wider range of occasions and outfits. This approach allows customers to express their individuality and embrace their cultural heritage while maintaining a modern and free-spirited style.
The Concept
We wanted to create a brand experience that makes you feel special, appreciated and connected, ultimately a memorable space to purchase a quality piece that is timeless and transitional; to be lived in, grown in and a part of your everyday life. Timeless typefaces, warm, rich color palettes help to create the perfect foundation to this luxury brand experience.
We wanted to create a brand experience that makes you feel special, appreciated and connected, ultimately a memorable space to purchase a quality piece that is timeless and transitional; to be lived in, grown in and a part of your everyday life. Timeless typefaces, warm, rich color palettes help to create the perfect foundation to this luxury brand experience.
The brand identity is inspired from a 'Ginkgo' leaf, which is known for its distinctive fan-shaped design. The Ginkgo leaf carries symbolism related to beauty, longevity, elegance, and quality. The use of clean typo and elegant icon with minimalist design can enhance the overall aesthetic appeal.
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