Instagram Sizzle Reel

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An all-around showcase revealing the Instagram brand refresh. Our main challenge was to introduce new design elements while maintaining brand recognition and the Instagram heart within. Collaborating closely with the Instagram team, we pushed the brand into new territory and introduced new ways of using branding elements in motion.

Our goal was to create brand awareness, reflect the platform evolution and strengthen Instagram's position as a leader in creativity and self-expression. As a result, we created a 1-minute story focusing on dancing gradients, the "squircle" and the core of Instagram—it's creators.