《平安领导新春拜年》MG动画——安戈力文化

—Client / 出品方

平安人寿

—Project name & type/项目名称&类型

《平安领导新春拜年》MG动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2023年01月17日

—Production cycle / 制作周期

20 days

1. BACKGROUND PROJECT

At the dawn of the Spring Festival, Ping An Life gives you a New Year greeting. Through this short film, the leaders of Ping An Life express their wishes for the Spring Festival to our customers. At the same time, we hope that we can continue to hold a positive attitude and meet various challenges and opportunities in the new year.

在新春来临之际，平安人寿给大家拜年啦~通过这个短片，平安人寿的领导向广大客户表达了新春的祝福，同时也希望大家在新的一年里，能够继续抱着积极向上的心态，迎接各种挑战和机遇。

2. STORYBOARD

Ping An Life's 23 Year of the Rabbit Leader's New Year greeting animation is a short film focusing on the New Year greeting. Through interesting animation elements, it sends you the blessings and good expectations of the new year. The characters in this animation are all the leaders of Ping An Life, who have devoted a lot of effort and energy to this work.

平安人寿23年兔年领导新春拜年动画是一部以兔年拜年为主题的短片，通过有趣的动画元素，为大家送去了新春的祝福和美好的期许，这段动画中的人物都是平安人寿的领导团队们，他们对本次部作品倾注了大量的心血和精力。

3. CHARACTER SETTING

The visual subject is mainly the New Year's greetings made by the leading team of Ping An Life, with animation elements full of the flavor of the new year.

视觉主体为平安人寿领导团队拍摄的新年拜年造型为主，搭配富有新春气息的动画元素。

4. CAMERA VOICE DESIGN

In order to highlight the main characters and the main body of New Year's greetings, the background of this short film is relatively unified. The space background is combined with pixel wind to enrich the simple visual effect of the scene.

为了突出主体人物与新年拜年的主体，本次短片背景较为统一，用太空背景结合像素风，让简约的场景视觉效果丰富了起来。

The leading team of Ping An Life hopes to convey a positive message to our customers through this animation: in life, we may encounter various difficulties and challenges, but as long as we have courage and confidence, we can overcome everything. At the same time, Ping An Life will continue to provide high-quality services and products to create more value for customers.

平安人寿的领导团队希望通过这部动画，向广大客户传递一个积极向上的信息：在生活中，我们也许会遇到各种各样的困难和挑战，但只要我们有勇气和信心，就能够克服一切。同时，平安人寿也会一如既往地提供优质的服务和产品，为广大客户创造更多的价值。

Let's join Ping An Life to wish all friends and customers happiness and good luck in the new year!

让我们和平安人寿一起祝愿各位朋友和广大客户在新的一年里，充满幸福和快乐，兔年大吉！

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

PINGANRENSHOU

—SPLIT MIRROR /分镜

XIAOLIN ZHAO

—CONCEPTION /元素设计

ZEQI MA

—ORIGINALPAINTER /原画师

ZEQI MA/JINGJING LIN

—SCENE TEACHER /场景师

ZEQI MA/JINGJING LIN

—COLOR SETTING /色定

ZEQI MA

—DIRECTOR /导演

SHUIZHI YIN

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /动画师

SHIGUO WANG

—CHECKER /动检师

WEIDONG ZHA M

—EDITING /剪辑

SHIGUO WANG

—SYNTHESIS /合成

SHIGUO WANG

—SOUND&MIX /音效/混录/录音

SHIGUO WANG

—MUSIC /选曲

XIAOLIN ZHAO

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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