Hungry? With a few clicks, a hot pizza can be at your door in minutes. Now, TaDa Delivery offers consumers across Latin America and South Africa the same ease and convenience for people looking to enjoy a cold beer.
TaDa Delivery is AB InBev’s first global, direct-to-consumer (DTC) digital platform. The delivery service offers cold beer, at competitive prices, in 30 minutes or less, ready to enjoy at home. We created the whole visual ecosystem for its implementation which has been implemented in 12 markets so far.
It is AB InBev’s third DTC digital platform, in addition to Brazil’s Zé Delivery, which launched in 2016, and our home bar experience, PerfectDraft. Our DTC offerings are reaching consumers in 17 markets worldwide. Last year our DTC business fulfilled 69 million orders and generated more than $1.5 billion in revenue.
