We created a media campaign for the Consortium for Language Standardisation publicizing the existence of games and toys in Catalan at specialized stores. The campaign revolved around the creation of a fake toy with a message: “And you, do you play in Catalan”, which shopkeepers placed in their shopwindows. This action was complemented with a number of communication elements: a poster, a leaflet, stickers and badges. A purpose-built website was also launched to promote the campaign, and in which visitors could take part in a contest and win a set of toys in Catalan.