Seneca Systems was a startup specializing in government constituent services. I was hired to update their initial branding. The client was looking for a more unified, design system to match their newly revamped interface and express the products values.

Working closely with the company's Head of Product, we discussed objectives, and messaging that would inspire the designs. We established a visual vernacular for iconography, and created an ambitious color-palette to help Seneca stand out from more stayed and institutional designs pervasive in the government space

The Seneca Systems re-brand was conducted ahead of a round of funding, which resulted instead in an acquisition by Coinbase (2018).