Kallio is a poetry-themed bagel shop in Budapest. It's main goal is to make the younger generation fall in love with poems and poetry. Playfulness and likability were one of the main aspects when designing the brand. 

The brochure is also a menu. You can try poet-named bagel sandwiches in Kallio.

The box is constantly in motion and has a short life, so its interior graphics were just as important as the exterior. Inside each month, we can learn interesting facts about the "Poet of the month" and write our own poem in the designated space.