Brief: After the pandemic people are a little rusty on how to prepare for security screening at Dublin Airport, how do we remind them?
Response: The previous instructions for liquid preparation were a little wordy and didnt exactly catch the eye, let's simplify them and create key visual and a hooky (dare I say annoying) jingle to serve as a recurring reminder to passengers intending to travel with liquids to, size it, bag it, separate it.
Colm's role: Art direction, concept development.
