Brief: The Aer Lingus sponsorship of the Irish Rugby team needed a refresh for the 2023 season, a potentially historic year for the world's best rugby team with their captain on the verge of greatness in the 6 Nations tournament.

Response: A rethink of how we promote the sponsorship to bring some brand new elements to fans, including developing a branded look and feel for recurrent posting during the lead-up to and during match days. A new, more modular key visual for OOH placements and behind the scenes social content to bring fans even closer to the sponsorship ambassadors.

Colm's role: Art direction, concept development, asset capture design.