Inspire One is a company dedicated to training Leaders within organisations. For their print advertisement, I wanted to make a simple visual design that would convey the message of the brand clearly and at a glance. For the visual, I used a pawn, since chess is an intelligent game that uses strategy and forward thinking. The shadow of the pawn reflects that of the King, the projected image of what that pawn is capable of becoming through training. 

This is the second option that I gave the client: