Graduate work
PAKARTOT IS
„Pakartot.lt" is a platform for Lithuanian music, featuring all Lithuanian music from the beginning of the 20th century to today.
SITUATION
„Pakartot.lt“ has been operating since 2014 and has a large archive of Lithuanian music, but does not have a wide audience. This is due to several factors: the user interface of the app and the website is uncomfortable, the visual identity is not well developed and there are no publicity tools and systems.
SOLUTION
The visual identity conveys the history and peculiarity of the music platform. The logo shows a crescendo and conveys the desire to repeat your favorite music - for an encore. The colors are inspired by the Lithuanian flag, this shows that the audio library only consists of Lithuanian music. In order to systematize a huge amount of music in different genres, graphic elements were created. The updated website and app will improve the user experience.
