Nik Jeleniauskas's profile

Women's History Month 2021 - Team Liquid

In March 2021, Team Liquid celebrated Women’s History Month by showcasing women working in esports and the influence they’ve had on the industry.

Why? Women and representation is an issue in many places, but for esports it is especially troublesome. Team Liquid was both in a position to help move the needle in this regard, and there was a lot of passion internally to do so. So we built a campaign (including a website) to show just how women are already making an impact.

The main attraction of the website was a series of interviews presenting the women of Team Liquid and how they were shaping the esports industry as leaders, creatives, and prominent voices.
In addition to the interviews, a poker tournament was hosted by Team Liquid bringing women across the esports world together — both to showcase the participants, and raise money for charity.
Because this project was about representation and inclusion, the experience needed to match it. Reading modes and a careful approach to the design of motion and component states ensured the experience was easy to use and accessible to everyone.
Client: Team Liquid
Design: Nik Jeleniauskas, Stacey Yamada
Year: 2021



Women's History Month 2021 - Team Liquid
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Women's History Month 2021 - Team Liquid

Highlighting Influential Women in Esports

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