Facebook's International Women’s Day
I was briefed to create an illustrative identity and collection of character illustrations for Facebook’s virtual International Women's Day event. The celebratory illustrations were inspired by the event's concept, We Can. We Will.
My work framed the event's microsite and was applied to the agenda, speaker line-up, downloadable digital swag and the dedicated page showcasing nine female-owned small businesses.
The event had over 1500 invited guests tune in for inspirational talks from 11 female leaders in business, culture and health.
The event aimed to be fun and celebratory while championing women and their achievements. I created a range of joyous characters, accompanied by bold lettering and an uplifting background that reflected a sunrise. I worked with a limited brand colour palette to support the celebratory tone and theme.
The event was quoted as “life-changing” and “inspiring” by attendees, and content was described as “genuinely ground-breaking” and “fresh”.
For me, it was an absolute pleasure to work with a very talented team of women to bring an empowering event like this to life.
