Art Director: Giulia Mantuano
Copywriter: Raffaele Pignataro
Agency: AB Comunicazioni
Client: ASL Monza e Brianza (local health centre)
Copywriter: Raffaele Pignataro
Agency: AB Comunicazioni
Client: ASL Monza e Brianza (local health centre)
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"ASL Monza e Brianza" has developed a health promotion project aimed at its employees and citizens who come to the site to take advantage of the centre's health and socio-medical services. Through posters and informative materials, employees and visitors are invited to add physical exercise into their daily lives (e.g. taking the stairs instead of the lift), highlighting the benefits of health and well-being which derive from a better lifestyle.
POSTERS
Keep your body weight stable.
When you can, take the stairs.
When you can, take the stairs.
Increase your aerobic capacity.
When you can, take the stairs.
When you can, take the stairs.
Reduce the risk of osteoporosis.
When you can, take the stairs.
When you can, take the stairs.
