Para esta collab entre a marca de moda masculina ARAMIS e a empresa de tecnologia textil TENCEL™, o objetivo foi evidenciar aos visitantes do espaço toda a tecnologia e qualidade têxtil dos produtos desenvolvidos pelas marcas envolvidas.
Então a idéia foi esmiuçar cada estágio do substrato têxtil e como era sua jornada, nascendo da madeira até se tornar o tecido.
O caminho escolhido foi o de uma galeria de arte, onde você teria vários pontos de contato com várias formas de compreensão sobre o projeto, criando uma navegação e experiência únicas.
O projeto foi desenvolvido por Renato Alfer Ribeiro com auxílio de Thais Oliveira, Fábio Santos e Edenildo Dario, no ano de 2022, com aprovação de Mariana Nassrala, Juliana Jabour e TENCEL™ Internacional.
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