Client Background:
Red Cherry Coffee is a specialty coffee brand that sources the finest coffee beans from around the world. With a focus on sustainable practices and fair trade, they strive to provide an exceptional coffee experience while supporting the communities involved in coffee cultivation. Their target audience consists of discerning coffee enthusiasts who appreciate the art and passion that goes into crafting the perfect cup.
Design Goals:
1. Develop a brand identity that conveys Red Cherry Coffee's commitment to quality, sustainability, and premium coffee experiences.
2. Create a visual language that resonates with the target audience, evoking a sense of sophistication, warmth, and indulgence.
3. Establish a cohesive brand presence across various touch-points, including packaging, digital platforms, and physical spaces.
The packaging and collateral consistently applied the brand identity, creating a cohesive and immersive brand experience. The premium and engaging visuals, combined with the brand's story and emphasis on sustainability, appealed to the target audience, establishing Red Cherry Coffee as a trusted and desirable coffee brand.
Through a strategic and creative approach, we successfully developed an identity branding that effectively conveyed Red Cherry Coffee's values, captured the attention of its target audience, and differentiated the brand from competitors. The cohesive visual elements, including the logo, color palette, patterns, and typography, created a strong and memorable brand presence across various touch-points.
