In the lubricant industry, vehicle owners often rely on mechanics' recommendations, choosing based on price or preference rather than quality. This has fueled doubts about locally made brands, even though they offer top-notch products.

To address these misconceptions and highlight their unique value, Yana Oils aimed to take their packaging to the next gear. Their goal was to showcase quality, affordability, superior performance, and durability, African-focused formulas, vehicle manufacturer endorsements, a robust distribution network, and create a sense of community for new drivers.

The packaging rebrand is all about creating a trustworthy, reliable, and confident brand image. We revamped the visuals across the board, ensuring a unified identity for the mother brand and each product line. This clear and consistent look was intended on accelerating brand recognition and to drive the message home.

Their packaging communications strategy maintains this visual harmony while speaking directly to different customer segments. By providing clear information on benefits and features, Yana Oils aimed at helping customers make informed decisions and gain their trust.

The packaging design features the brand logo, using colors, fonts, and images that ignite reliability, quality, and a love for the open road. Plus, proudly displaying endorsements from vehicle manufacturers, highlighting their commitment to excellence.
The messaging focuses on Yana Oils' unique selling points, like their tailored formulas for African conditions and partnerships with top distributors. We wanted to also tap into new drivers' excitement by fostering a community and offering valuable support.

Through this packaging rebrand, Yana Oils aimed to shift into high gear, becoming the go-to choice for both consumers and mechanics. The new look and targeted message was aimed at clearing any roadblocks of doubt, establishing them as a reliable and high-performance option for lubricants, brake fluids, coolant, and gear oils.