Lékué

Having achieved prior success with their products, brands often come to us with a simple question: what’s next? To us, this question presents an opportunity to push brands beyond the boundaries of their category; to go further with innovation that improves the customer experience. Recognising our experience in the field of kitchenware design, Lékué came to us for support in scoping out opportunities for European and US consumers.

As a critical first step, we started mapping out a top-down view of the superfood movement. This unlocked a range of possible opportunities, which we narrowed down to two areas of interest: hasselback vegetables and vegetable ricing.

Working closely with the project team at Lékué, we dedicated hours to crafting a product that turns cauliflower or broccoli into a healthy rice alternative with little fuss and waste in the process. After hundreds of hours spent refining the veggie ricer, we presented a product that boasted effortless simplicity for the user as well as a drastic reduction in food waste.