The Client
Belaya raduga family dental clinic chain
Main goal
The purpose of the landing page was to promote a new subscription-based dental hygiene plan with cavity risk coverage for a healthier life
The Solution
We created a comprehensive image for an innovative subscription-like approach to dental hygiene as opposed to a more traditional way of going to the dentist only when something needs fixing. We drew attention to the paradox of going to the dentist and not fixing your teeth and developed it into the understanding of preventive medicine gains for health and wealth. This way we built trust with the audience that has already transformed into overall brand strength and real conversions into new clients, even for other than dental hygiene services of the White Rainbow clinics.
