LIGHT UP
關於
LIGHT UP 是健身方面專業的私人教練工作坊，致力於幫助學員達成目標，提供全方面的教學與指導。創立者JENNY認為只要為自己努力，任何人都能夠成為自己的光，過著心之所向的理想生活，因此取名為向光。
設計
標誌主要為以光這個中文字概念為中心，經過無數次的草圖後，發現將筆畫改變會在負空間呈現一個燈塔的形狀，剛好與品牌理念成為自己的光不謀而合，在標誌中也運用了具有速度感的光束。除了標誌之外 LIGHT UP 的顏色也是經過精心挑選，具有速度感、明亮、專業的顏色可幫助從競爭對手中脫穎而出，為 LIGHT UP 創造了一個簡單但令人印象深刻的品牌標識，它將吸引其廣泛的目標受眾，同時保持獨特性和差異性。
(此版本為客戶最終選定)
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About
LIGHT UP is a professional personal trainer workshop dedicated to helping students achieve their goals and provide all-round teaching and guidance. Founder jenny believed that as long as she worked hard for herself, anyone could become their own light and live the ideal life they wanted, so he named it LIGHT UP.
Concept
The logo is mainly centered on the Chinese concept of light, and after countless sketches, it was found that changing the stroke would present the shape of a lighthouse in negative space, which coincided with the brand concept of becoming its own light, and the beam with a sense of speed was also used in the logo.In addition to the logo, LIGHT UP's colors have also been carefully chosen, with a sense of speed, bright, professional colors that help stand out from competitors, creating a simple but impressive brand identity for LIGHT UP that will appeal to its broad target audience while maintaining uniqueness and differentiation.
This version is final selected by the client
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by zhongyiwen
