Dominik Krupczak's profile

BRANDING | CAMELOT LULU | 2023


Camelot Lulu 

The "Camelot Lulu" restaurant is the younger sister of the Camelot Cafe, also located on św. Tomasza street. This place is the essence of ideas and talents of the people we have always collaborated with. It is also a continuation of the
19th-century mercantile tradition initiated by Karolina and Feliks Łodziński when they opened their first stall selling fashionable shoes in the Sukiennice in 1893.

The new restaurant needed a cohesive identity. Our task was to design a logo that references the graphic style of the first restaurant, "Cafe Camelot". In contrast to it, the sign is set within an ellipse and also functions as a stamp with irregular shapes.

In addition to the logo, we also created a set of materials such as posters, business cards, invitations, and various menu formats. We also designed interior decoration elements such as glass partition walls with French-style ornaments and decorative glass boards.


The graphic design of the beverage menu for "LULU" restaurant is based on the use of colorful elements in shades of blue and gold, which refer to the characteristic paintings hanging in the venue. To create a cohesive style with these graphics, we used letters from the logo that reference the shapes in the paintings, adding an individual character to the menu. The menu was designed with a modern, elegant style in mind that perfectly fits the character of the venue.

The restaurant's menu is a true collection of extraordinary drinks, each of which has been described in detail. In addition to standard information such as the name and price, each drink comes with an elaborate description, including its history, aroma description, and origin. For teas, the menu also includes information about the brewing method and time. To facilitate navigation in the menu, special stamp-like icons were designed for each item, representing the country of origin and the name of the drink. This makes the menu easy to read and choosing the right drink becomes simpler and more enjoyable.



BRANDING | CAMELOT LULU | 2023
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BRANDING | CAMELOT LULU | 2023

The "Camelot Lulu" restaurant is the younger sister of the Camelot Cafe, also located on św. Tomasza street. This place is the essence of ideas a Read More

Published: