Job Overview:
A Seneca County Young Professional (SCYP) representative reached out for assistance with the brand as it stood.
The requested work included:
1. modernizing the current logo and creating a more accessible file catalog for it
2. developing a logo for SCYP's sponsored sports teams,
3. Redesign SCYP's business card
4. Redesign the member information rack card
5. Create visual social media material to promote SCYP's weekly meetings, "Wednesdays After Work"
Modernizing SCYP's Logo
Original SCYP Logo
Some of the issues with the logo that the client and designer determined were: the use of a gradient in the logo creating difficulties in scaling, printing, and knocking-out the logo, kerning with the organization's full title below the acronym, and lack of file-types to better implement the logo across media and platforms.
SCYP Logo Conversion.
Client requested a modernized version of their current logo. Background gradient in container shape removed, stroke applied to large font, recreated in illustrator to establish more file-types and increase application effectiveness.
Along with these improvements, the use of vector art in this logo allows for infinite scaling in either direction, as well as the displacement of the illustration or copy in the logo depending on future branding guidelines within the organization.
SCYP Sports Logo
SCYP regularly participates in and sponsors local sports teams, competitions, and tournaments. This subsidiary logo was developed to represent the group in the sports environment while maintaining the parent brand.
SCYP Business Card
3 front-and-back business card iterations for the client, the third option was selected as it best represented the brand, was more readable, and more legible than the first two options.
