Year: 2021
Type: Concept-vehicle
Collab: ESMAD & AJP Motorcycles
Project: Mário Taffarel
Concept: AJP Motorcycles
Photography: Manuel Portugal
Born through a colab between ESMAD (Escola Superior de Media Artes e Design) and AJP Motorcycles named after the roman goddess of lightning.
As an object of study in the context of electric mobility of the Portuguese motorcycle company, it materializes in a theoretical-practical project that systematizes the whole process and knowledge.
The main objective of the project was the creation of a concept vehicle that would allow the expansion of the portuguese company's offer on a different motorcycle niche. It aimed to enter the electrified urban market based on the principles of economy and resources to the know-how acquired by AJP Motorcycles during its thirty-five years of experience in the Enduro and All-Terrain motorcycles market.
