Uplift needed a stand-out design system and smooth UX/UI. Creativity had been lost along their journey, and so we were brought on to establish continuity throughout the brand, and work alongside the Uplift team to create a brand strategy, identity and digital product that would be easy to use, inspiring, and encourage movement.

Communicating the complexities of the product became our first point of call. We created a communication strategy which informed the landing page structure and storytelling. A video that we produced for Uplift helped clarify this even further. Our UX UI experts then took on the reins for the digital product, helping to elevate it through intuitive design and a deep understanding of AI.

The solution was a full 360 design solution for Uplift. As the future of human movement performance, we are proud to have created a system that will take their brand to the next level and inspire people across the world to move more. In a time where remote training has never been more important, working with Uplift was a relevant, challenging and rewarding experience for us.