Cisl
Confederazione Italiana Sindacati Lavoratori
Confederazione Italiana Sindacati Lavoratori
Rebranding CISL, one of the largest union for workers in Italy, in commemoration of the 60th anniversary.
The main goal consisted in create a symbol that could be easily reproducible and could express in a strong way relation and unity between all italian workers. So we keep their historical identity colors and explore the idea of a "pin logo" transforming a very complex identity system in a very simple and efficient new brand architecture of high impact.
