In this research, I am studying the interaction between nostalgia and the design based on this phenomenon. I am trying to find out whether nostalgia causes the misjudgment of design to understand how nostalgia influences the future of the design.
Hypothesis
This thesis presents the hypothesis that design based on nostalgic phenomena can cause misjudgment.
Nostalgia is a bittersweet longing for something in the past that makes a special image in an individual’s mind, often leading them to an error in judgment.
Such a hypothesis can be applied to the design and creation of new products that stand completely on their own terms, without recalling any images from the past.
These products can direct people to change their behavior/thinking by suggesting a new, rational system for creating meaning rather than relying on nostalgia.
By eliminating automatic judgments, which are often incorrect, design can create its own new context, making way for original and meaningful experiences.
Thesis Book
Dividers
Pages
Graph And Tables
Presentation
Project 1
During my research experience, I interviewed with a group of students who are in their twenties about their nostalgia in the future. I asked them to make an imaginary picture of their life in the future and tell me which part of their present life they will be nostalgic for. Of the students, 72% chose their living place (NYC) or their school.
Their answers guided me to this project to compare responses about the future with responses about the past. In a second series of interviews, I asked people to tell me one of their nostalgic moments with all the details they could recall.
The project demonstrates how people rationally answer a question when they are uncertain about their desires for the future in contrast with how they talk emotionally about their nostalgic moment in the past. Here, I present a comparison of the two series of interviews.
Project 2
The project demonstrates how Judgment Based on Nostalgia leads people to unexpected reaction about products.
