Wovenly is a sophisticated sustainable fashion brand, selling in-stores and online. The brand wants to convey a sense of innocence, comfort and good-for-the-planet.

Problem: 

Unlike most sustainable brands that boast to be sustainable and the design shows it clearly about the poor approach. Wovenly aims to be actually eco-friendly and sustainable, and needs minimalistic design to distinguish itself. The identity design needs to be sustainable too.

Solution: 

To devise a modern and minimal logo and identity that show the brand in best light and what it stands for. The dot in "Wovenly." represents the planet earth and depicts a message that sustainability can stop it from going worse. The brand colour falls between blue and green of the planet. The identity is minimal yet modern to avoid hurting the planet by printing less and wasting lesser.